Planning for CDP Success: A guided journey for choosing a customer data platform

While organisations ramped up digital engagement efforts, customers also explored their options and heightened expectations. Consumers now want and expect a hybrid of digital and physical customer engagement models. Increased privacy regulations, loss of third-party cookies and consumer demand for hybrid experiences require organisations to rethink their business models.

As a result, marketers are turning to customer data platforms (CDPs). Learn how CDPs are evolving as marketing technology modernises, possibilities for CDP use cases, how to define use cases, and what organisations should consider before selecting the CDP that's right for them.

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